Adara Associates are the “sales pipeline engineers” providing Sales and Marketing consultancy and related services from proposition development to sales training – whatever it takes to help their clients grow. These range from start-ups to blue chip organisations  such as Microsoft, Anite and Sogeti.  Over the past six years they’ve developed an outstanding reputation for the quality of their work and insist on the same standards from the people they work with.
Since 2005 Axiall has been Adara’s partner providing telemarketing services as part of their 90 day action plans to over 20 clients in projects covering lead generation, contact nurturing and market research.
David Thornley, Director, said “We guard our reputation for quality jealously. Before working with Axiall we tried a number of telemarketing companies, but found that we had to invest excessive management time and energy to achieve the level of service delivery we demand. Axiall meets our needs because they focus on the quality of conversations held rather than quantity. They’ve proven their ability to develop intelligent business conversations with C-level executives and get results. Their projects are tightly managed so we can leave it to them with confidence. They proactively highlight problems where they arise and present us with solutions to ensure that our clients get the results they need. We’ll be using them on an ongoing basis to do our telemarketing so we can focus on what we do best