Challow is an integrated IT solutions provider that focuses on providing complete technology lifecycle management for Small to Medium sized companies together with proven IT solutions that focus on simplicity, reliability and economy.
Over a 3-year period they have asked Axiall to undertake a number of campaigns to generate leads, nurture contacts and raise Challow’s profile with potential client organisations
Alan Perestrello, Business Development Director, said “We’ve used a number of telemarketing organisations, but Axiall is our partner of choice. They stand out from the rest because not only do they understand our marketplace and service offering, they also appreciate the business drivers that motivate our potential clients. The quality of telemarketing executive they deploy is what differentiates them – where other agencies have used young, inexperienced callers. Axiall have always allocated someone with experience who knows how to develop an intelligent conversation. We are particularly strong in the legal sector, and in our most recent campaign Axiall demonstrated, once again, their ability to reach the right individual and present our proposition in a way that has delivered several opportunities to win high-value business.