Dynamax Technologies is a world-leading provider of digital signage, offering solutions for retailers, media owners, corporate communications, the public sector and education. As part of their international growth strategy they wished to identify and intitiate dialogues with potential distribution partners in key markets throughout West and East Europe.
Axiall worked with Dynamax to refine their proposition for partners, including work on suitable agreements. Axiall researched the market and identified potential partners in several territories, setting up meetings for senior Dynamax staff to progress discussions with a view to establishing long-term partnerships.
Donna Shaw Marketing & Communications Manager, said “Axiall was the right provider for Dynamax because they could articulate our value proposition and had a deep understanding of distribution across Europe. The quality of the people they deployed was excellent and they ensured that we were kept fully informed at all stages of the programme. They are great people with a good understanding of how to get out of a customer what they are really looking for – a rare quality for many companies