Factbook was established in 2008 as a specialist, independent provider of fund reporting and data management solutions to the financial services industry. The business is focussed solely on helping its asset management clients take control of their data and deliver accurate financial information to their stakeholders in the format most suited to their needs.
Factbook wished to undertake a lead generation and intelligence gathering programme for their Fund Factsheet product, speaking to decision makers in the Marketing, Operations and Sales functions of a broad range of Asset Management institutions.
Andrew Cheeseman, Chief Operating Officer, said, “We chose Axiall for their professionalism and knowledge and understanding of our market. They worked closely with us to ensure that the campaign was managed and delivered effectively, suggesting a number of relevant modifications along the way. They exceeded all agreed targets and delivered an excellent pipeline of opportunities for the short and medium term. I look forward to continuing our relationship and would not hesitate to recommend Axiall’s services.