FTSE Group is a provider to the global financial community, calculating over 100,000 indices covering all major asset classes. FTSE indices are used by most of the world’s largest pension funds, fund managers, investment banks, private banks and exchanges
FTSE wished to introduce 2 new classes of indices to a mix of existing and new customers. Axiall worked with FTSE to refine the new propositions and then undertook a telemarketing campaign designed to generate qualified appointments and leads for both.
Andrew Buckley, Director of Marketing & Communications, said, “We chose Axiall for their detailed knowledge of the markets we operate in. They immediately grasped what we wanted to achieve and produced detailed briefs covering both of our propositions. The programme generated over twice the target number of leads and Axiall kept us informed throughout, providing regular briefings and reports.  After the campaign they provided a detailed summary and analysis and made valuable recommendations for our future activity.  I would be pleased to work with them again or recommend their services to others.