The Group (now part of Addison Group) is one of the UK’s leading digital corporate communications agencies – with a portfolio of blue chip clients. They design, build, host, manage and develop web sites and online reports, and provide consultancy and web analytics services to over 1 in 9 FTSE100 companies
They have won over 350 awards in the past 20 years for the quality of their work with a broad range of their clients. In October 2012 they were nominated agency of the year.
The Group wished to design a programme to reach senior communications professionals in large corporates across different market segments, both in the UK and Europe with two key objectives:
Mark Hill, Principal, said “We contacted Axiall on the basis of a personal reference and after an initial meeting decided they were the right partner to work with. During the briefing session they contributed to shaping the programme and helped develop the messaging we wished them to deliver. They were proactive in their communication, ensuring that we were fully aware of progress and worked with us to modify and improve the programme as delivery progressed. They exceeded all of the targets agreed at the outset and worked with us to develop relationships with potential clients which we are now taking forward, as well as a database of excellent market intelligence. We intend to work with Axiall on a future phase and I would recommend their services for their professionalism, integrity and ability to deliver.”
