Helixion has been a technology leader in secure mobile applications since 2002. Their international client base includes the major global credit card issuers, Vodafone, Swisscom, Alpha Bank of Greece and a major Middle Eastern card issuer. To support their planned development into a number of European markets Helixion wished to gain a greater understanding of market structure and segmentation in key European markets, identify decision makers and influencers within relevant financial institutions and generate leads and meetings with relevant contacts. Sue Balatoni, Managing Director, said “Axiall helped us design and execute a campaign that covered 13 European countries. The programme delivered a database of several hundred relevant contacts across almost 200 companies. It set up several meetings with banks and payment processors to discuss how our technology could benefit them and has given us a pipeline of opportunities which we are now developing. We are currently considering a further phase of collaboration with Axiall and would be happy to recommend them to others.” [/av_textblock]