MATERNA is one of Europe’s leading providers of mobile solutions and services to Mobile Network Operators and portal operators. They wanted to understand what the key technology and commercial drivers for portal operators were likely to be over the next 2 years.
They asked Axiall to identify the relevant decision makers in 90 target organisations. They gave Axiall a brief to create a questionnaire that would deliver the key findings from each along with an analysis of the results.
Michael Ohajuru, UK Managing Director, said “Axiall demonstrated a clear understanding of our marketplace and objectives. The database of target individuals they collated is of high value to us. They identified the information we wanted to achieve and presented it to us clearly and succinctly, making it easy to incorporate it into our product development and commercial strategies