NSC, a leading provider of speech recognition technology, asked Axiall to help them create a profile of suitable potential distribution partners for the UK market. We then undertook a preparatory exercise involving Web research and analysis of lists of exhibitors at relevant exhibitions to create a list of potential partner companies active in NSC’s market space.
We devised and delivered a telemarketing exercise to introduce the NSC story and qualify potential partners against a list of agreed criteria. The outcome was a programme of appointments  with 12 potential partners which Axiall undertook along with NSC. This led to the appointment of a national distributor in the UK.
NSC subsequently asked us to undertake a similar exercise for the French market.
Ido Yitzhaki, International Sales Director of NSC said, “Axiall helped us find the right partners and made it easy for us to work with them again. They are simply highly professional, quality people