Thomson Reuters is a leading provider of integrated information-base solutions and applications dedicated to driving profitable and measurable performance improvements for its clients in the global financial community.
Thomson Financial had announced a significantly enhanced upgrade to its PORTIA solution, one of the leading Portfolio Management & Accounting Systems utilised worldwide in the mid-back office of some of the world’s largest asset management houses. Axiall met with Thomson Financial to create a briefing document. Axiall then undertook a telemarketing campaign to generate qualified appointments and leads for PORTIA.
Linsay North, Head of Product Marketing – Buyside, said, “Axiall delivered a highly professional service, from initial briefing, through delivery and reporting up to a final debriefing session. I was particularly impressed by the quality of delivery and the commitment their people showed to developing the proposition as the campaign progressed and ensuring that we had detailed information enabling us to follow up leads effectively. I look forward to working with them in future and would happily recommend their services to others.